Where do I begin? This movie won a People's Choice nomination in 2010 for BEST FAMILY MOVIE!?! Say what? I am the last person in the world to want movies that reflect some artificial moral code - but this is misleading to parents who do feel that way. Lane, our heroine, lies, cheats, betrays her friend, has sex with someone she hardly knows repeatedly - and is really turned on by make-up sex. Personally, I think that's cool - but just a very odd heroine for a family movie.

That said, to me the movie itself played a lot like Sex and the City for the 20-something set. There is good girlfriend chemistry between the photographer, model, and Lane as they play cards with male torsos, etc., and joke about their guilty pleasures. As a movie, I found this sporadically amusing with a few of the photographer bits and one office bit very funny. I thought the friends did an excellent job doing their things. The film was well-paced, and there was some funny dialog. The acting in most of the supporting roles is fine - especially the affable Tom who must've had to work hard to say his lines with a straight face and still pull them all. Jaime Presley who plays Cosmo Editor Kate does likewise.

Obviously, as others have pointed out, the plot contrivances themselves regarding how she gets the Cosmo Story Assignment and how she gets the investment banking job are ridiculous - but what else is new in most comedies. You suspend your disbelief to accept the premise. That's OK with me.

So, Executive Producer Hilary Duff did a better-than-average job in putting together a Sex and the City for the 20-something set but not a family movie. Lead actress Duff is an abomination. Even given her character's moral wavering and hypocrisy, her dialog was still written well enough, she could've been a 20-something Carrie Bradshaw (narration, shoes, and all). Carrie has certainly had such lapses and we cheer when she looks in the mirror, learns, and leaps forward.

Not here, unfortunately. Duff was engaging child actress but she if this is representative work, she is gosh-awful as an adult. Her comic timing is off; her dialog reads project more than the hammiest emoters I have ever seen on stage; and her expressions do not connect with the interaction of her fellow actors.

Still, I was in a good mood and the plastic-wrap scene itself was funny enough so I gave it a 5. Ms. Duff should stick to producing and find another leading lady. Perhaps she can do a cameo.

It's fun, if not very funny. But, you do see a lot of moments that show some heart and/or spirit in it. Like the people who made this, though they knew it was silly, did believe there's something in it - it wasn't "just another day at the office" for them.

And there is something in there, albeit not what you'd expect. It's not funny enough to be a good comedy, not serious/introspective enough to give some insight into the "human condition". It simply works as a sort of look at modern corporate way of life from (as much as possible) a positive/fun perspective of young people.

Hillary Duff is either miscast or simply didn't do a good job, depending on how you look at this. Which is the main problem of the movie, as the rest are simply there for her benefit. She's not hot enough to pull the "every guy is dying to ... date her", nor is she good enough of a comedian to pull a lot of the jokes. For example, the scene where the middle-aged executive can't focus because she walks around in very tight outfit doesn't really work. She is likeable and nice/cute, which isn't played on nearly enough. She does put her heart into it (making her even more likeable) and that is what saves the movie.

So, as an unusual kind-of-chick-flick-comedy to have some fun with, it's worth a watch.

"Lane Daniels" (Hillary Duff) is an aspiring young writer living in New York City who finds it hard to meet single, young men. As luck would have it her roommate "Joanne" (Amanda Walsh) just happens to know somebody at Cosmo Magazine who wants an article written about dating within the business world and so Lane decides to accept the job assignment and goes undercover working for a financial firm on Wall Street. One condition however is that she can only date men wearing suits who work in the business world. Little does she know that she is about to meet the man of her dreams and he doesn't meet this qualification. This creates a real dilemma for her. Now rather than reveal any more of this film and risk ruining it for those who haven't seen it I will just say that for a "made-for-television" romantic-comedy this particular movie wasn't too bad. Admittedly, while I would have preferred more comedy and less romance, the performance of Hillary Duff was sufficient to keep the movie somewhat enjoyable and because of that I rate it as about average.