Adan Kundle (Bruce Greenwood) is a brilliant marketing executive with
age-old tricks of the trade which have pushed him on to the road of
success. After he passes out in front of TV's at the mall, he can only
speak and communicate through ad-slogans. You know, like "have it your
way," "you're now free to roman around the cabin," and "Maybe it's
Maybelline?" He is taken in by his CEO Karen Hilldridge (Parker Posey),
who is a single mother living with her bitchy, hormonal daughter. While
Adan is on leave from his company, Karen is trying to assure it won't
be taken over by a much-younger executive despite the current owner
being unable to communicate coherently. She must find a way to keep the
company under the control of Kundle and find a way to restore his
I contemplated littering my review of Zack Bernbaum's And Now a Word
from Our Sponsor with an abundance of ad-slogans myself, but I feel
that would be smarmy and dishonest. It's a film that almost, just
almost gets by solely on the likability of Bruce Greenwood as a screen
presence. Even in his wacky, mentally-disjointed state he remains as
friendly and innocuous as one could be. The soft, reminiscent smile he
wears after reciting a slogan that was meant to be encouraging or a
compliment is simply priceless and the entire character he builds off
of one quirky-feature is heartwarming.
However, the issue I take with the character is how little we actually
know about him. When the movie begins, he is already awake in the
hospital, alert, active, and comfortable aside from difficulty
communicating. Never do we get insight or experience from when Adan was
a normal-talking executive who could hold a conversation and construct
an empire. Because of this, we really don't know exactly what we are
missing in terms of personality and character.
It's this and the fact that the film is, essentially, predicated off a
one-note joke. The cuteness of the cleverly-placed witticisms involving
the ad-slogans never wears off, but the comedic value does making the
classification for And Now a Word from Our Sponsor more a "charmer"
than a comedy. Nonetheless, there's subtle, recognizable talent dropped
in here in terms of writing and focus. I can't imagine writer Michael
Hamilton-Wright would say it was an easy challenge to pen lines of
dialog for a character that has to bat off catchphrases on a subject
germane to the one being discussed.
While the film goes on to become a bit too much of a muchness, it's
still not as silly as it could've been or over-the-top and contrived.
It flows slowly and delicately, careful not to belittle or offend. At a
solid, serviceable eighty-seven minutes, it's better than your average
Starring: Bruce Greenwood, Parker Posey, Callum Blue, Allie MacDonald,
and Rhys Ward. Directed by: Zack Bernbaum.